• Ravenna, Italy
    Via A. Guerrini, 5
  • T (+39) 0544 215191
    F (+39) 0544 213879

Our Philosophy

WE ARE

VALUES

VISION

Become a
world-class company that can compete on a global scale

MISSION

Promote progress
through our commercial success

PERSPECTIVE

Developing by
keeping up with the times

PHILOSOPHY

Dedication to
commercial activity, innovation, sharing of successes

SPIRIT

Inner
reinforcement, resourcefulness, integrity

WORKING STYLE

UNION

Unity is strength. It is
necessary to create within the harmonious company aimed at mutual knowledge,
assistance, help and support, improving the cohesion of the company itself and
its ability to create values.

PRACTICALITY

Useless speeches
are harmful, while only through actual work can actual results be obtained; it
is therefore necessary to be concrete, truthful, and effective, and in addition
to working hard and behaving honestly.

PRUDENCE

You must be cautious and conscientious in your work, and have a precise knowledge of the standards and working procedures, as well as respect them.

EFFICIENCY

Time is money, and efficiency is vital; greater efficiency and the best benefit must therefore be pursued. Search also with the duration of the speed, and temporary timing and strict standards for each project.

COMPANY SPIRIT

INNER REINFORCEMENT

China Merchants
has grown thanks to a spirit of inner strengthening, which keeps constantly and
that pushes to progress in every circumstance, favorable or not.

ENTREPRENEURSHIP

Represents the spirit of each era. Chinese merchants have set many precedents for history, and they have never been inappropriate and future goals to be achieved.

INTEGRITY

It is an ethic that has always been supported by China Merchants. In a specific market with a competitive edge, Chinese traders are attributing a lot of importance to the respect of the contracts, to the maintenance of their credibility, to the sincerity towards the customers, and it always waits with patience every kind of long term collaboration.