Italy has always boasted to be a special place where art, innovation and design found the ideal conditions to develop further, creating a lot of iconic brands well known all over the world.​

The most beautiful yachts are Italian. The most beautiful cruise ships are Italian. All this thanks also to the available workmanships, which has substantially contributed to create top-notch quality products admired in the entire world.

So, it comes quite natural to decide to establish a design centre in Italy to support and develop the growing cruise business line of China Merchants Group, leveraging on the availability of passionate designers and skilled engineers, with a very clear goal in mind: create value for China Merchants, establishing something which does not exist into the market. A place where ideas, design and innovation can really take-off.​