Italy has always boasted to be a special place where art, innovation and design found the ideal conditions to develop further, creating a lot of iconic brands well known all over the world.
The most beautiful yachts are Italian. The most beautiful cruise ships are Italian. All this thanks also to the available workmanships, which has substantially contributed to create top-notch quality products admired in the entire world.
So, it comes quite natural to decide to establish a design centre in Italy to support and develop the growing cruise business line of China Merchants Group, leveraging on the availability of passionate designers and skilled engineers, with a very clear goal in mind: create value for China Merchants, establishing something which does not exist into the market. A place where ideas, design and innovation can really take-off.